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Its not just the smoking they are used to but also the taste/feeling of a particular brand

In an attempt to make smokers aware of their throw-away behaviour, designer Isaac Mont created two projects in which cigarette filters are used as resource: birdhouses and knitwear

Simple, elegant design

However, given Altrias dominant position in the non-flavored cigarette market (Marlboro has an over 50% share in the cigarette market), as well as the relative price inelasticity of tobacco products, the company has been able to increase its revenue per unit, and consequently its sales, without influencing the demand significantly