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Joe Camel was never called Joe Cool? ResetEra Introduced in 1988 by R.J. Reynolds, the Joe Camel campaign gave Camel cigarettes a new edge with a cartoon mascot modeled after a 1970s French design. With his shades, smirk, and effortless The Cool Aesthetic of Joe Camel Joe Camel emerged as the central mascot of Camel cigarette advertising in the late 1980s and remained prominent through the mid 1990s. Introduced by R. J. When smoking looked this cool, it's no wonder kids got hooked. Joe Camel was the kind of guy who didn't need an introduction. He just walked in, lit up, and let the Camel Cigarettes 1993 : r 90s
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