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They began to run commercials in the 1960s with Black athletes, particularly Elston Howard of the New York Yankees, Willie Mays, Hank Aaron, all selling these products, said Gardiner, who wrote the most comprehensive study on the tobacco industrys advertising efforts in Black communities

But even after taking into account the cost savings from early deaths, smoking still costs society $2.20 a pack for such things as sick leave, life insurance outlays and medical care not paid by smokers

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Short of that, we now have an opportunity to significantly curtail the industrys ability to profit from the destruction of Black lives

This unique, slow-burning cigar is perfect for smokers wanting something different