Customer Portfolio Management Discworld Gabriel García Márquez has been

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Customer Portfolio Management Discworld Gabriel García Márquez has beenHow to create value with all the customers in a portfolio, from the stronger relationships that increase profit margins to the weaker relationships that increase scale. Which would you rather have: a smaller, watertight bucket of loyal customers or a larger leaky bucket of both loyal and not so loyal customers? In Customer Portfolio Management, Fred Selnes and Michael Johnson argue that for most companies and organizations the larger leaky bucket is