Insanely Simple OG25 When your daughter shows you

When your daughter shows you a video of a masked man climbing out of an attic

and algae are the ancestors of all plants

Hugo and Nebula Award-winning author of The Murderbot Diaries

Faced with weird earthquakes

‘An instant classic from a master of the form’ PUBLISHERS WEEKLY 'Unsettling and beautifully executed' GUARDIAN An arresting story of an artist's obsessions

Insanely Simple OG25 When your daughter shows youKen Segall put the 'i' in iPad. Now he explains why simplicity is the secret of Apple's success in Insanely Simple. To Steve Jobs, Simplicity wasn't just a design principle. It was a religion and a weapon. The obsession with Simplicity is what separates Apple from other technology companies. It's what helped Apple recover from near death in 1997 to become the most valuable company on Earth in 2011, and guides the way Apple is organized, how it designs