camel cigarettes mascot pmamtraveller (@pmamtraveller): "Joe (also known as Old Joe) was a cartoon advertising for Camel cigarettes, created by R.J. Reynolds Tobacco Company." Joe Camel was more than

Joe Camel was more than just a mascothe was Big Tobacco's way of targeting kids. Studies showed he was as recognizable to children as Mickey Mouse, proving these ads weren't just for Meet Joe Camel, The Smooth Character Who Encouraged Children To Smoke Meet Joe Camel: The Cartoon that Tricked Kids to Smoke Joe Camel was a cartoon mascot used in Camel cigarette ads from the late 1980s to 1997. He was shown in scenes acting 'smooth', to make smoking look cool. After major backlash Joe Camel Wikipedia

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