Gamechangers and Rainmakers AC25 Build a one-of-a-kind trip with

Build a one-of-a-kind trip with Lonely Planet's Experience Japan travel guide: Our Experience guidebook format reveals exciting new ways to explore epic destinations and plan the ultimate 1-2 week adventure Local experts share their love for the real Japan

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Gamechangers and Rainmakers AC25 Build a one-of-a-kind trip withGamechangers and Rainmakers is the compelling story of sports marketing and the creation of a trillion dollar global business. Starting in the playing fields of Harrow, the book moves swiftly into the 1960s and on to 1980, by which time the Olympics had become toxic and English football was in trouble. We learn about the rainmakers who turned the fortunes of both around. In 1984, sports marketing soared to new heights with the success of the LA