camel cigarettes mascot Joe was the cartoon used by R.J. Reynolds to promote Camel cigarettes, introduced in 1987. The character was designed as a cool, sunglasses wearing camel who appeared in ads, posters pmamtraveller (@pmamtraveller): "Joe Camel (also

pmamtraveller (@pmamtraveller): "Joe Camel (also known as Old Joe) was a cartoon advertising mascot for Camel cigarettes, created by R.J. Reynolds Tobacco Company." Joe Camel Wikipedia Joe Camel was more than just a mascothe was Big Tobacco's way of targeting kids. Studies showed he was as recognizable to children as Mickey Mouse, proving these ads weren't just for Joe Camel's transsexual girlfriend. Joe Camel was the Lou Reed of cigarette mascots. Joe Camel Ethics of Design

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