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Shoup Kate - Business Gamification For Dummies - Paperback Critical Care Surgery A how - to sectionBinding: Paperback Description: The easy way to grasp and use gamification concepts in business Gamification is a modern business strategy that leverages principles from games to influence favorable customer behavior on the web in order to improve customer loyalty engagement and retention. Title: Business Gamification For Dummies Author(s): Shoup Kate Publisher: John Wiley & Sons Inc Barcode: 9781118466933 Pages: 320 Pages Publication Date: 2 4 2013