Dixon - Todd Yvonne - Marketing Skills In Practice Developing A Successful Marketing Career - Paperback RPG Author(s): Daubert Stephen

Dixon - Todd Yvonne - Marketing Skills In Practice Developing A Successful Marketing Career - Paperback RPG Author(s): Daubert StephenBinding: Paperback Description: Based around research into marketing education and marketing practice Marketing Skills in Practice: Developing a Successful Marketing Career helps students embarking on their career to develop their professional identity as well as the key skills required by employers in the industry. Divided into four core sections the book begins with an overview of the field of marketing. Section two shows students how to relate

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