Joico Color Balance Purple Shampoo Skincare Conditions and helps new growth

Conditions and helps new growth

Thick formula allows for safe

touchable hair with a wide varity of shade ranging from subtle and natural to bold and fashionable

Contains UV and heat protection to guard against colour loss and prevent thermal styling damage

specially formulated with Pro-vitamin B5 and Vitamin E

Joico Color Balance Purple Shampoo Skincare Conditions and helps new growthMay the force be with you: We think our vibrant new shampoo deserves honorable mention for its ability to give the phrase serve and protect a whole new meaning. The unique color correcting formula preserves cool platinum blondes and silver foxes by keeping nasty brassy tones at bay while safeguarding hairs vibrancy. And theres more: Powerful ingredients provide a shield against damage, and strengthen hairs natural defenses. No shrinking violets here.