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Thomas Manoj - Why People (Don T) Buy The Go And Stop Signals - Hardcover Financial Law This item's title is: FakeBinding: Hardcover Description: Full of practical diagrams and maps as well as international case studies this book offers a unique and extensively tested GO STOP Signal Framework' which allows managers to better understand why consumers are not buying their products and what can be done to put this right. Title: Why People (Don T) Buy The Go And Stop Signals Author(s): Thomas Manoj Publisher: Palgrave Macmillan Barcode: 9781137466679 Pages: 223