Canalichio Pete - Strategic Brand Licensing Building Brand Value Through Enduring Partnerships - Paperback Taoism Label: UMM
Canalichio Pete - Strategic Brand Licensing Building Brand Value Through Enduring Partnerships - Paperback Taoism Label: UMMBinding: Paperback Description: This book presents a roadmap for a brand licensing strategy to enable companies to leverage brand value and expand into other product categories or into different markets. Readers will understand both the risks and the benefits of partnerships how to make the most of a brand's potential in the digital platform and how to extend a product portfolio through established brands. Brand licensing can be of interest to many
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