Mogaji Emmanuel (University Of Greenwich Uk) - Digital Consumer Management Understanding And Managing Consumer Engagement In The Digital Environment - Paperback Oriental Martial Arts Barcode: 843563129159

Barcode: 843563129159

Publication Date: 5/1/2024

Barcode: 634457098091

In this delightful group memoir Mick Jessay Robert and Bill tell all about their lives revealing who they are beyond Tik Tok where they came from and how they found one another

Barcode: 9780486851402

Mogaji Emmanuel (University Of Greenwich Uk) - Digital Consumer Management Understanding And Managing Consumer Engagement In The Digital Environment - Paperback Oriental Martial Arts Barcode: 843563129159Binding: Paperback Description: Integrating consumer behaviour digital marketing digital platform management web analytics and marketing insights Digital Consumer Management provides a holistic understanding from a brand perspective of the management of consumers and consumption in the digital ecosystem. Chapters explore the key stakeholders in platform management the multiple types of platforms used by brands the various consumer brand touchpoints