Taylor & Francis Ltd - Customer Experience In Fashion Retailing Merging Theory And Practice - Paperback Playstation 4 Barcode: 9780857194626
Taylor & Francis Ltd - Customer Experience In Fashion Retailing Merging Theory And Practice - Paperback Playstation 4 Barcode: 9780857194626Binding: Paperback Description: This text provides a holistic integrated and in depth perspective on the growing field of customer experience (CX) in a fashion context. Merging three core perspectives academic creative agency and retailer the book takes a chronological approach to tracing the evolution of customer experience from the physical store to omnichannel through channel convergence to consider the future of fashion retailing and customer
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