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Torches of Freedom: How the world's first PR campaign came to be YourStory Big Tobacco's Spin on Women's Liberation The New York Times It was after WW1, in 1929 specifically. The campaign was orchestrated by Edward Bernays, the father of modern PR hired by American Tobacco Company to sell Lucky Strike cigarettes to women. He Edward Bernays and the Birth of Consumerism Propaganda Blowing Smoke: The Mating of Propaganda and Public Relations John W Harding
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