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With eight out of the top 10 brands experiencing declines in value, tobacco giants must be brave in admitting market shifts and strategically planning their next moves to sustain global dominance and relevance. Chesterfield (brand value $3.1 billion) has maintained its brand value year-on-year and advanced one position to seventh place

More than 85% of menthol smokers are African American

This is an increase over the original thanks to an enhanced coil which also extracts more flavor

[20] Smoke tends to hang on people's hair and scalp due to the porous nature of our body's hair

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