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Smokers who switch to lower-tar brands compensate with larger, faster, deeper inhalations, and by smoking more cigarettes

The increasing number of female vapers is also prompting retailers to rethink their approach to product displays and customer engagement

Survey respondents included non-smokers, smokers of traditional tobacco products, as well as e-cigarette users

E-cigarettes are likely to be gateway devices for nicotine addiction among youth, opening up a whole new market for tobacco, said Lauren Dutra, a post-doctoral fellow at the University of California at San Francisco and the reports lead author