The James Brand - The Elko T-Shirts and hospitality venues that are

and hospitality venues that are reinvigorating rural areas by fostering meaningful connections between people and place

younger side of sailing

000 kilometer journey spanning four years across several countries and continents using one's own muscle power

pushing our cat-eye designs to new heights with dramatic curves

Tubular fit for minimal torque

The James Brand - The Elko T-Shirts and hospitality venues that areMaximum utility in our most minimal package. The Elko comes equipped with a fully capable yet compact stainless steel blade and a pry bar that doubles as a key ring, bottle opener, screwdriver and pry tool; helping you stay prepared for whatever the day throws your way. A sleek form keep things minimal, while a serviceable construction ensures it will always be ready when you need it. Your keys just got a new best friend. SMALL BUT MIGHTY Designed to