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Available online at: (accessed March 12, 2024)

If were being 100% honest, the safest number of vape puffs is zero

Well, from the second spot on down, anyway

Long-term cigarette smoking increases the risk of cancer, respiratory diseases, and cardiovascular problems

Ad campaign called a 'Hail Mary' Timothy Caulfield, a Canada Research Chair in health law and policy at the University of Alberta who studies health misinformation, calls the strategy used in the campaign a "classic tobacco industry technique." "They're using the current conversation about misinformation, about fake news, in order to forward their agenda," he said