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The Rise and Fall of Joe Camel, The Cartoon Who Encouraged Kids to Smoke Joe Camel was introduced by R.J. Reynolds in 1987 to revitalize the Camel cigarette brand. The suave, sunglass wearing mascot was incredibly successful but highly controversial. A landmark 1991 study revealed that Joe 21 of 23 Giants Smoke Camels The Pop History Dig Camel Cigarettes, R. J. Reynolds Tobacco Company, Winston Salem, North Carolina National Museum of American History CAMEL Cigarettes RJR Tobacco Co Vending Machine Plastic Label Tag 2"x 2"Vintage eBay

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